Digital Taxi Tops
Whilst the OOH sector as a whole is seeing modest growth of 5% per annum, Digital Out Of Home (DOOH) is forecast to double its value within 5 years.
Digital platforms make it easier for advertisers to change their message, and experiment with new formats – high resolution imagery, animations, real time data feeds and video.
Advertisers can target different messages at different audiences in different locations or at different times to deliver much more efficient campaigns.
And Digital Out of Home provides accountability – what played when, and where.
"Given limited OOH advertising opportunities close to Westminster, London Taxis provided the answer. Metropolis allowed us to rotate messages for maximum impact"