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OOH means "Out of Home" and often refers to Out of Home or Outdoor advertising. It is focused on marketing to consumers when they are 'on the go'.
The Outdoor advertising segment, worth over £1bn last year, is forecast to grow at 5% per annum, largely through growth in DOOH.
It’s unique “always on” presence achieves unparalleled recall amongst its target audience: the mobile, urban, affluent consumer.
Now that consumers are spending 25% more time out of home than 10 years ago, it is hardly surprising that 95 out of the top 100 advertisers use Out of Home (OOH) advertising.
- John Doe, ACME Ltd.
Out of Home
95 out of the top 100 advertisers use OOH
Consumers spend 25% more time out of their homes than 10 years ago
DOOH can’t be switched off or avoided
OOH advertising influences consumers at the Point of Sale
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