These case studies illustrate how our clients have optimised their campaigns for our platform.
Case Study 1
Little White Lies wanted to promote its Autumn collection to a London audience. It wanted to run an OOH campaign to support its other marketing activity.
Since it majored on its British heritage and squarely targeted an ABC1 female demographic these factors conspired to resolve around a London taxi campaign.
Little White Lies considered traditional taxi advertising but opted for Digital Taxi Tops because it felt that the association with something overtly modern would enhance its proposition.
It was so delighted with the Autumn promotion that it re-booked a Christmas promotion.
Total Spend: £60k
Duration: 3 months
Total Impacts: 40 million
- Angie De Napoli, MD, Little White Lies
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