Case Study 1

Little White Lies

Little White Lies wanted to promote its Autumn collection to a London audience. It wanted to run an OOH campaign to support its other marketing activity.

Since it majored on its British heritage and squarely targeted an ABC1 female demographic these factors conspired to resolve around a London taxi campaign.

Little White Lies considered traditional taxi advertising but opted for Digital Taxi Tops because it felt that the association with something overtly modern would enhance its proposition.

It was so delighted with the Autumn promotion that it re-booked a Christmas promotion.

 

Total Spend: £60k

Total Spend: £60k

Duration: 3 months

Duration: 3 months

Total Impacts: 40 million

Total Impacts: 40 million

Little White Lies

"We were so impressed with the thought that Metropolis put into our campaign, their flexibility and endeavours to support us, and, of course, the results, that we booked a Christmas campaign with them. We wouldn't hesitate to recommend them."

- Angie De Napoli, MD, Little White Lies

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