The Txi Media Pod™
Metropolis understands that clients need accountable and credible reports. That's why it selected Broadsign, the DOOH market leader in digital signage software.
An impact is generated when 1 person sees 1 advert. Based on the population of central London, the average driving speed of a taxi and the "viewing cone" of our platform, we know that, on average, 5 people will see a 10 second advert. This forms the basis of our advertising rate card.
Broadsign provides a number of summary reports "out of the box" as pdf files. At the end of any campaign, or at agreed checkpoints, Metropolis can generate these reports for the client. The Broadsign reports provide third party accountability for the client.
The start and end times for the campaign
The number of times your advert or adverts played
The number of impacts your campaign achieved
Broadsign provides Metropolis with raw campaign data, which Metropolis analyses to provide value-added reporting, for example the diurnal distribution of campaign delivery.
Metropolis has also developed a "taxi trace" capability so that we can see where a campaign was seen and when.