Reporting

Have real impact!

An impact is generated when 1 person sees 1 advert. Based on the population of central London, the average driving speed of a taxi and the "viewing cone" of our platform, we know that, on average, 5 people will see a 10 second advert. This forms the basis of our advertising rate card.

Having real impact

Broadsign

Broadsign provides a number of summary reports "out of the box" as pdf files. At the end of any campaign, or at agreed checkpoints, Metropolis can generate these reports for the client. The Broadsign reports provide third party accountability for the client.

Reporting

What do the reports show?

The start and end times for the campaign

The start and end times for the campaign

The number of times your advert or adverts played

The number of times your advert or adverts played

The number of impacts your campaign achieved

The number of impacts your campaign achieved

Broadsign
Time of day reporting

Reporting

Time of day reporting

Broadsign provides Metropolis with raw campaign data, which Metropolis analyses to provide value-added reporting, for example the diurnal distribution of campaign delivery.

Taxi Trace

Geographic Reporting

Metropolis has also developed a "taxi trace" capability so that we can see where a campaign was seen and when.

Get in touch

Book a campaign

To book a campaign call Jawad on

020 3367 1830

Want to find out more?

Email us or call us

on  020 3367 1831